Reecraft-Work | Satyam Paithani

Satyam Paithani — Ecommerce Brand Overhaul

From Local Brick & Mortar Store to Global Brand Ambitions.

Short Summary

Ecommerce Store Overhaul.

The Mission— The missson was to help Satyam Paithani rebrand and position in a way to serve & appeal to global audience.

We refreshed the Satyam Paithani Brand with new identity, Logo and Brand Style Guidelines. We then designed & built a highly effective Ecommerce Store that helped expand sales globally and ensured streamlined shopping experience.Since the website launch, bounce rates dropped, conversion rate increased the digital experience had an impact on brand awareness.

Brand Strategy
Identity Design
UX & UI Design
Ecommerce WebApp Design
Ecommerce WebApp Development
Copywriting

Satyam Paithani Story —

From Local Brick & Mortor Store to Global Brand Ambitions

Satyam Paithani is a Women’s Apparel Brand with focus on Indian Traditional Wear. ‘Paithani’ which is an saree of historical significance, handcrafted and a work of art, is one of the most in demand product of Satyam Piathani.

Apart from the Brick&Mortar store the Brand’s digital presence was just limited to a few social platforms. An age old informative website to funnel customers to the social media pages for sales.

— Existing website was dysfunctional
— Business was managed on Whatsapp
— Scalability Issues
— Excess Reliability on 3rd party vendors and resellers

The Gap —

What spurred the need for a D2C Ecommerce Platform?

The biggest problem was the brand’s reliance on third party distribution channels. The main distribution channel was through a network of resellers, retailers and direct leads coming in via social media.

Although, the Brand thrived with the present sales and distribution channels, client wanted to own the sales & distribution channel by going D2C

— Introduce D2C business model
— Complete Rebrand with global vision
— Ecommerce Store overhaul for greater user experience

How we do it?

— Our Process

— Discovery Session

Our Engagement with every client starts with a Discovery Session, which is an facilitated session with clients or stakeholders.

We ask questions, challenge your assumptions and the most meaningful insights are packaged into a startegy going forward.

— Define Goals

— Pinpoint Challenges

— Identify Customers

— Understand Customer's painpoints and challenges

— Brand Attributes

— Positioning

— Strategy

— Execution

Get on the same page with execution our highlights.

From Branding to high conversion Landing pages to productive admin dashboards. Whether it is Mobile friendly and responsive Design to nailing down bullet proof Digital Strategy, we have got you covered.